In August, I decided to stop shopping at fast fashion retailers.
Of course, like most of my decisions (we can’t be sensible at all times now, can we?), this one was motivated by really valid reasons. First of all, I can no longer ignore the fact that my consumption was hurting the environment and the people who make my clothes. From toxic waste to the amount of garments going to landfills, there are so many issues that show that the environmental impacts of our textile consumption are at a very worrying level. With trends that change with every season and the steep prices, it’s so easy for consumers to discard old items after a few wears without considering such impacts. Moreover, the artisans who make our clothes have to face issues like low wages and extremely questionable working conditions, making them victims of modern day slavery.
Second of all, I was simply tired of following the trend dictated by fast fashion. Not only the makers of the products, fast fashion also affects how we behave as buyers. Fast fashion gives us the luxury of buying new clothes with questionable quality very frequently, but they’re quickly replaced by newer trends.
I asked myself, what’s the point? Why do we tend to prioritize quantity over quality? Why keep up with the ever-changing trends if we could invest in long-lasting, timeless pieces? The more research I did, the more convinced I was that I should stop consuming fast fashion and start buying less and buying only environmentally-friendly, long-lasting and fairly-produced products. In other words, by supporting sustainable fashion, which is also popularly known as slow fashion.
Of course, this doesn’t mean that I’m going to discard fast fashion pieces that I have, because that would just defeat one of the purposes of sustainable fashion. I do, however, believe that my wardrobe could benefit from some decluttering. I’m currently sorting out which pieces I actually wear and should keep, and which ones have lied untouched in my closet after one or two wears.
I still have so much to learn about sustainability, but I’m excited about it. Do you shop sustainably? Care to share tips? Don’t forget to leave a comment and let me know what you think!